As an advertising sales representative at the Dallas Business Journal in the early 2000’s I sold ads to business owners who were always interested in direct response.  Advertising is necessary but there is more you need to do for achieving direct response success.

Direct response marketing is a marketing method that demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products and the reason you do what you do. Customers are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including:

• Direct mail
• Print and Social Media ads
• Radio and TV ads
• Coupons or other incentives
• Telemarketing

Some of the advantages of direct marketing are:

• A great way to use free time during lulls in business
• Productive way...