Imposter Syndrome is the BIGGEST deception we play on ourselves.  So, why do we do this to ourselves?

Here are the main causes and how to kick it to the curb for good:

High expectations & unrealistic standards for oneself 
Perfectionism
Comparison
Taking failure personally, so then one has a…
Fear of failure
Over-reliance on receiving praise


Now, here's how we get rid of it together:

Recognize and acknowledge feelings of inadequacy are common.
Reframe negative thoughts with more positive and realistic affirmations.
Set realistic goals with bite-sized ones framed as action-steps.
Seek support from friends, family, or a therapist.
Celebrate successes no matter how small.
Practice self-compassion.
Keep a SMILE FILE or a success journal.
Focus on learning and growth as part of the journey and goal.
Limit comparisons
Embrace imperfection because perfection is ALWAYS the enemy of success.


If you need help overcoming Imposter Syndrome… Let's chat!

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Educate them.

Take the time to market and sell new products to your old customers and less time trying to sell old products to new customers and you will see a drastic change in your sales, customer quality and branding position.

Here are a couple of key elements to use to retain your current customers:

1. Stay in contact: This means by phone, email, e-newsletter, in person-by pigeon if you have too!
2. Post-Purchase Assurance: This means you need to follow up with customers. Your customers need to feel like they are being supported for their purchase and with the item they purchased. How many times have you purchased a product, then felt completely abandoned? Something as simple as a Thank You note with your contact or customer service information can go along way in retaining a great customer.
3. Deals & Guarantees: Always offer your current customers the best deals and guarantees you have. Show them you appreciate their business or even come up with a club specifically to...